All content produced by CEB is proprietary to CEB and subject to copyright and other intellectual property protections. CEB content available through our individual member websites is intended to be used by CEB clients for internal business purposes only. In these instances, CEB clients do not require approval to share or cite content within their organization.

External use of CEB content by clients or other entities must be approved in advance by CEB. Content requiring approval includes, but is not limited to, citation of infographics, benchmarking data, spreadsheets, tables, and text excerpts. Approvals are also required to use or reproduce the CEB logo, trademark, or service marks.

A limited amount of CEB content may be cited freely, which includes information available on CEB’s public websites and blogs. Requirements for using and citing public web content follow.

If you are uncertain about proper citation or permissions, please seek approval. Please allow five to seven business days for review and/or approval of all requests.

NOTE: All citations must reference CEB, not Corporate Executive Board. 


Rules Governing Use of CEB Content

  • Any external or commercial citation of CEB content is prohibited without express written permission.
  • The CEB name may not be referenced or appear in any client or vendor boilerplate.
  • Full reproduction or citation of CEB research is prohibited. Reprints are available for purchase.
  • All citations must be limited in scope and presented verbatim.
  • Citations must not endorse nor appear to endorse a client, product, or service.
  • Citations may not be used to compare companies, products, or services.
  • Citations, quotes, and excerpts from CEB content that mention specific companies and/or products are prohibited.

To Request Permission for Use:

  • Contact CEB’s Brand Team at
  • Provide the following information and attachments:
    • Description of organization requesting permission;
    • Content you wish to use in context of the material where it will appear;
    • Original source with excerpted content highlighted;
    • Description of the audience, communication objective, and vehicle; and
    • Date(s) and, if applicable, venue of use.

All citations of CEB research must include the following information:

  • CEB, Title of Research, Arlington VA, Year of Publication, Page Number(s) [if applicable]

If you are requesting permission to cite CEB content in advertisements, please note the following:

  • CEB will only consider advertising permission for client companies.
  • All requests for ad-related permissions must include the placement of the advertisement.


Citing Content from CEB’s Public Websites

  • Web Pages: All citations of CEB web pages must include the following information
    • CEB, Web Page Title, Date Published or Last Modified, Web Address.
  • Blog Posts: All citations of CEB blog posts must include the following information:
    • CEB, Blog Post Title, Blog Post Author, Name of Blog [if applicable], Date Published or Last Modified, Blog Post Web Address.
  • Video and Other Multimedia: All citations of CEB video and other multimedia must include the following information:
    • CEB, “Video Title,” Date Posted [or Accessed if posting date is unavailable], Web Address.

You may apply your own citation styles. Chicago-style citation recommends italicizing the titles of studies and names of blogs while enclosing in parentheses the titles of blog posts, web pages, and videos.


Policy Changes

CEB reserves the right to change these guidelines at any time, without notice. These guidelines are for general information purposes only, and CEB reserves any and all rights to the research including but not limited to the right to deny any and all uses of the content.


To Address Copyright Violations

Pursuant to the Digital Millennium Copyright Act, Title 17, United States Code, Section 512(c), a copyright owner or its authorized agent (“Complainant”) may submit a complaint alleging copyright infringement to CEB’s Designated Agent if Complainant has a good-faith belief that its works are being infringed by material subject to CEB’s control. To ensure receipt, CEB strongly recommends that Complainant send the complaint by overnight mail. CEB will investigate complaints and respond to proper notification sent to:


Designated Agent:

Pamela J. Auerbach, Chief Compliance Officer and Corporate Secretary

Attn: Copyright Complaint


1919 N. Lynn Street

Arlington, Virginia 22209


Telephone: +1-571-303-3000

Facsimile: +1-571-303-3100


A proper notification must have at least the following information or it may be ignored:


  1. A physical or electronic signature of a person authorized to act on behalf of Complainant;
  2. Identification of the copyrighted work claimed to have been infringed or, if multiple copyrighted works at a single site are covered by a single notification, a representative list of such works at that site;
  3. Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit CEB to locate the material;
  4. The Complainant's full legal name, address, telephone number, and, if available, an e-mail address at which Complainant may be contacted;
  5. A statement that Complainant has good-faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and
  6. A statement, made under penalty of perjury, that the information in the notification is accurate and that Complainant is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.


CEB will investigate the subject of a proper notice. If appropriate, CEB will remove or disable access to the allegedly infringing material and notify the entity that submitted such material (“Respondent”).