The Challenger Sale: Taking Control of the Customer Conversation, authored by Matthew Dixon and Brent Adamson, was published in 2011.  Dixon and Adamson work closely with CEB members in the areas of sales and customer service.

Learn more about The Challenger Sale

Find out if you have what it takes to be a Challenger and then challenge your friends!

View a video chat with the authors and read extensive media coverage on the book and Challenger Selling Model

Download bonus materials including the book forward by sales guru Neil Rackham

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