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B2C Marketing

30-40 percent of consumers today engage in "recessionary" behaviors (e.g., searching for deals, using coupons) even more than they did during the recession.

58 percent of consumers have tried a new brand in the last 3 months that they didn’t even know about one year ago.

Only one third of consumers have a brand in mind when they go shopping.

The biggest driver of consumer "stickiness" is decision simplicity - how easy consumers find it to learn about the purchase, trust the information they receive and weigh the options.

On average, just 23 percent of consumers are willing to form a "relationship" with a brand.

61 percent of brands' Facebook "fans" are there primarily for the discounts.



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